Mortgage Insurance Leads

Mortgage insurance leads, if worked properly, can be an absolutely phenomenal way for an agent to write a lot of term life insurance policies. Let’s take a look at some of the various ways to find mortgage protection life insurance leads and see if they may be a good fit for your business model.

Direct Mail Mortgage Life Insurance Leads

The downside to direct mail mortgage life insurance leads is that if you have recently purchased a house then you no doubt realize that most new homeowners are inundated with solicitations for mortgage life insurance. Since lists of new homeowners are readily available to almost anyone at a price you or I or the agent down the street can easily get one of those lists for a given zip code and then mail out a letter to prospective clients hoping to get some mortgage life insurance leads. The conversion ratio for these types of direct mail pieces is certainly decreasing in direct converse proportion to the increasing amount of mailers that new home buyers are receiving.

Online Mortgage Life Insurance Leads

Buying mortgage life insurance leads online is the way to go for most agents. If you have the funds and the experience with direct mail then you may want to give direct mail a go but Internet mortgage insurance leads are a quick and relatively cheap way to hone your sales process and get started making some real money. There are different types of online mortgage life insurance lead providers:

A) Companies that generate leads from websites offering visitors free life insurance quotes.
B) Companies that do their own direct mail marketing campaigns and then sell the leads they generate directly to you.

You will probably want to experiment with both although one huge advantage to using a company in category A is that you can get a real time fresh mortgage life insurance lead and hopefully talk to the prospect within a couple minutes of them requesting the life insurance quote online. One downside to direct mail leads is that often (not always but often) the leads are not as fresh as Internet leads.

Exclusive Mortgage Life Insurance Leads

If you can buy an exclusive mortgage insurance leads then you will certainly have a much higher closing ratio than an equivalent shared mortgage lead. If you are not sure whether or not to spend the extra money the be sure and read our buying insurance leads article on our home page which goes into detail on calculating ROI and other important factors that you need to understand before you decide what leads to buy and how many you should buy.