Life Insurance Leads

Life insurance leads can be a great way to pump up your life insurance sales IF you have a proven life insurance sales system AND you are pouring the right kind of qualified life insurance sales leads into your sales funnel. Here are some of the different types of life insurance leads:

Exclusive Life Insurance Leads

Exclusive life insurance leads are the cream of the crop. You can expect to pay between $18 and $30 for an exclusive online life insurance lead and in some cases even more. Keep in mind however, that although exclusive life leads are considered to be the best of the best a lead is never truly guaranteed to be exclusive as many insurance shoppers shop around and request quotes from a number of different places. You will still have to be on your “A” game and have an insurance sales system that will consistently convert leads into customers.

Online Life Insurance Leads

Online life insurance leads are fast becoming the de facto standard for all life leads. Many very successful life insurance agents know no other type of lead but those that come to them via the Internet. Whether you purchase your life insurance leads online or you receive them direct from a website that you or your agency owns – know this: people shopping for insurance online want information immediately (usually in the form of quotes) and they want it via the method they have chosen (online). You will not be very successful if you try to schedule in person appointments with Internet life insurance leads. Create a sales system that will allow you to fulfill your leads expectations immediately and in the method of their choosing and the sky is the limit.

Live Transfer Life Insurance Leads

A live transfer life insurance lead is a fairly new type of lead. These types of leads are generated from call centers and telemarketers who (usually) pre-screen the lead and then ask them if they would like to speak with a licensed life insurance agent immediately. If they lead says yes then the customer service representative will conference call in the agent and then transfer the lead to the agent to make the sales presentation over the phone. Live transfer life leads are usually a little pricey but can be well worth it as you only will only pay when a lead is transferred to you.

Term Life Insurance Leads

Why the distinction between term life insurance leads and other types of life leads? Term life leads allow you to build a sales process that will convert much quicker than any other sort of leads (universal life insurance leads, whole life insurance leads, etc.). The reason why is because there are so many different online quote engines that will allow you to use their software to show instant term life quotes. This means that you can receive a term life insurance lead online and then within seconds have quotes delivered to their email. Since term is so plain vanilla then it will allow the prepared agent to be a step up when it comes to delivering quotes to the lead.

Direct Mail Life Insurance Leads

While direct mail life insurance leads have a much lower conversion ratio then online life leads (because with direct mail life leads the lead is being contacted first via mail instead of initiating the contact) they can also have some small benefits. If you know what you are doing then you may be able to pull off a successful direct mail life insurance campaign. If you don’t then don’t.

Mortgage Life Insurance Leads

Mortgage life insurance leads are actually an example of how direct mail life insurance leads CAN be obtained and converted profitably IF you know what you are doing. Typically, the way that mortgage life insurance leads are generated is by first obtaining a list of all recent new home buyers and then sending a flyer/letter/postcard to that address trying to solicit some interest in purchasing a term life mortgage protection policy.

How to Find Cheap Life Insurance Leads

Ok, so the one thing that every agent wants is cheap or even free life insurance leads. Well, there are plenty of places that offer free insurance leads but those free leads are usually just a teaser. Your goal should be to not concentrate so much on price but rather to find the lead provider that will allow you to achieve the very best return on your investment.

What to Know Before You Buy Life Insurance Leads

Before you buy life insurance leads you need to A) Have a clearly established insurance sales system (method of working the leads) – if you don’t have one then get started developing one (and in this case, you may have to burn through some leads until you find what sales process works best for you) and B) Set up a method of tracking your net income from life insurance sales commission and lead cost.

Know that you understand some of various types of life insurance leads it is up to you to find the highest quality life insurance lead provider that will best fit your sales system.

Finding the best life insurance leads for your method of life insurance sales isn’t hard but it will require some research and some hard work. Get started finding insurance leads today!